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Tutorials Coverage
Marketing Management
Content:
1) Exploring Dynamics of Marketing Management
2) Consumer Buyer Behaviour & Marketing Management
3) Market Segmentation and positioning
4) Marketing Environment and Market Estimation
5) Marketing Information System (MIS)
6) Product Decisions Under Marketing
7) Pricing Decisions Under Marketing
8) Promotion Decisions Under Marketing
9) Marketing Communication
10) Dynamics of Place in Marketing
11) Marketing Strategies& Tactics
12) Technology Adoption for the Successful Marketing
13) Marketing planning, Performance and Control
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