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Tutorials Coverage
Consumer Behaviour
Content:
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1) Consumer Behaviour: Introduction
2) Consumer Research
3) Consumer Needs and Motivation
4) Personality and Consumer Behaviour
5) Consumer Psychographics and Perception
6) Learning and Involvement of Consumers
7) The Nature of Consumer Attitudes and Change
8) Communication and Consumer Behaviour
9) Group Influence and Consumer Reference Groups
10) The Family
11) Social Class and Consumer Behaviour
12) The Influence of Culture on Consumer Behaviour
13) Opinion Leadership and Personal Influence
14) Diffusion and Adoption of New Products
15) Consumer Decision Making
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