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Brand & Positioning
1) What is Branding?
2) What is Positioning?
3) What is Differentiation and its relevance with positioning
4) Brand Positioning & Its Relevance in Marketing Management
5) The Relevance of Branding in Product Mix
6) Brand Development
7) Levels of Brand Positioning
8) Building Brand Positioning
9) Customer Value & Branding/Positioning
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