Content:

 

1)   What is Branding?

2)   What is Positioning?

3)   What is Differentiation and its relevance with positioning

4)   Brand Positioning & Its Relevance in Marketing Management

5)   The Relevance of Branding in Product Mix

6)   Brand Development

7)   Levels of Brand Positioning

8)   Building Brand Positioning

9)   Customer Value & Branding/Positioning

 

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