customer value | Tutorials4marketing

Your Customer Service Backyard is Stinking!?

Customer service backyard of most organizations is stinking. Read more...

Understanding Consumer Needs in Marketing Management

Customer needs understanding is one of the fundamental aspect of marketing. This article covers different types of needs with two examples.

Utility Offered by Marketing Function

Marketing function must create utility for the product when offered to customers. 5 utilities form, task, time, place and Possession.

Explore the dynamics of Marketing Management

Marketing Management is both an art and science. When marketing management is understood and then applied, yields growth. Read for more.

Profile Your Consumers Deeply

Inclusion of consumer behaviour in marketing management is still shallow. Consumer profiling is such an important aspect to be understood.

Know Thy Behaviour! Does understanding Consumer Buyer Behaviour help marketers?

11 areas for any marketers to read, and understand where can they apply the understanding of consumer buyer behaviour

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