Your Customer Service Backyard is Stinking!?
Customer service backyard of most organizations is stinking. Read more...
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proficient FOLKS
- Sep 28, 2021
- 2 min
Marketing Analytics for Real-Time Inference Ready - Tomorrow’s Market
The role of marketing analytics in driving inference based decision making for tomorrow's market TODAY. From environment led fluctuations...
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proficient FOLKS
- Oct 24, 2020
- 3 min
Part 2 - Emerging World of Marketing Technology (MarTech) – Understanding the Basics
Through this article, we will understand different technology layers involved in adopting to marketing technology (MarTech) way of working.
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proficient FOLKS
- Oct 20, 2020
- 2 min
MarTech World - Understanding the Basics
Different tasks of marketing is now scalable due to automation being offered by 'Marketing Technology (MarTech}'. Basics covered here.
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proficient FOLKS
- Sep 28, 2020
- 2 min
Understanding Consumer Needs in Marketing Management
Customer needs understanding is one of the fundamental aspect of marketing. This article covers different types of needs with two examples.
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proficient FOLKS
- Sep 11, 2020
- 2 min
Utility Offered by Marketing Function
Marketing function must create utility for the product when offered to customers. 5 utilities form, task, time, place and Possession.
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proficient FOLKS
- Sep 7, 2020
- 2 min
Explore the dynamics of Marketing Management
Marketing Management is both an art and science. When marketing management is understood and then applied, yields growth. Read for more.
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proficient FOLKS
- Aug 24, 2020
- 5 min
Profile Your Consumers Deeply
Inclusion of consumer behaviour in marketing management is still shallow. Consumer profiling is such an important aspect to be understood.
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proficient FOLKS
- Aug 19, 2020
- 5 min
Know Thy Behaviour! Does understanding Consumer Buyer Behaviour help marketers?
11 areas for any marketers to read, and understand where can
they apply the understanding of consumer buyer behaviour
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