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    • Basics of Marketing Management
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    Marketing Analytics for Real-Time Inference Ready - Tomorrow’s Market
    proficient FOLKS
    • Sep 28, 2021
    • 2 min

    Marketing Analytics for Real-Time Inference Ready - Tomorrow’s Market

    The role of marketing analytics in driving inference based decision making for tomorrow's market TODAY. From environment led fluctuations...
    5 views0 comments
    Part 2 - Emerging World of Marketing Technology (MarTech) – Understanding the Basics
    proficient FOLKS
    • Oct 24, 2020
    • 3 min

    Part 2 - Emerging World of Marketing Technology (MarTech) – Understanding the Basics

    Through this article, we will understand different technology layers involved in adopting to marketing technology (MarTech) way of working.
    34 views0 comments
    MarTech World - Understanding the Basics
    proficient FOLKS
    • Oct 20, 2020
    • 2 min

    MarTech World - Understanding the Basics

    Different tasks of marketing is now scalable due to automation being offered by 'Marketing Technology (MarTech}'. Basics covered here.
    48 views0 comments
    Understanding Consumer Needs in Marketing Management
    proficient FOLKS
    • Sep 28, 2020
    • 2 min

    Understanding Consumer Needs in Marketing Management

    Customer needs understanding is one of the fundamental aspect of marketing. This article covers different types of needs with two examples.
    446 views0 comments
    Utility Offered by Marketing Function
    proficient FOLKS
    • Sep 11, 2020
    • 2 min

    Utility Offered by Marketing Function

    Marketing function must create utility for the product when offered to customers. 5 utilities form, task, time, place and Possession.
    54 views0 comments
    Explore the dynamics of Marketing Management
    proficient FOLKS
    • Sep 7, 2020
    • 2 min

    Explore the dynamics of Marketing Management

    Marketing Management is both an art and science. When marketing management is understood and then applied, yields growth. Read for more.
    24 views0 comments
    Profile Your Consumers Deeply
    proficient FOLKS
    • Aug 24, 2020
    • 5 min

    Profile Your Consumers Deeply

    Inclusion of consumer behaviour in marketing management is still shallow. Consumer profiling is such an important aspect to be understood.
    7 views0 comments
    Know Thy Behaviour! Does understanding Consumer Buyer Behaviour help marketers?
    proficient FOLKS
    • Aug 19, 2020
    • 5 min

    Know Thy Behaviour! Does understanding Consumer Buyer Behaviour help marketers?

    11 areas for any marketers to read, and understand where can they apply the understanding of consumer buyer behaviour
    8 views1 comment

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