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Marketing Analytics for Real-Time Inference Ready - Tomorrow’s Market

The role of marketing analytics in driving inference based decision making for tomorrow's market TODAY. From environment led fluctuations...

Part 2 - Emerging World of Marketing Technology (MarTech) – Understanding the Basics

Through this article, we will understand different technology layers involved in adopting to marketing technology (MarTech) way of working.

MarTech World - Understanding the Basics

Different tasks of marketing is now scalable due to automation being offered by 'Marketing Technology (MarTech}'. Basics covered here.

Understanding Consumer Needs in Marketing Management

Customer needs understanding is one of the fundamental aspect of marketing. This article covers different types of needs with two examples.

Utility Offered by Marketing Function

Marketing function must create utility for the product when offered to customers. 5 utilities form, task, time, place and Possession.

Explore the dynamics of Marketing Management

Marketing Management is both an art and science. When marketing management is understood and then applied, yields growth. Read for more.

Profile Your Consumers Deeply

Inclusion of consumer behaviour in marketing management is still shallow. Consumer profiling is such an important aspect to be understood.

Know Thy Behaviour! Does understanding Consumer Buyer Behaviour help marketers?

11 areas for any marketers to read, and understand where can they apply the understanding of consumer buyer behaviour

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